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"Am taking a moment to compliment your company, and having been a regular patron of e-business from the time there ever was such a thing as e-business, I've rarely made to effort to take the time.
Today is diffferent. To closeout a purchase, most companies are satisfied to send a UPS or FedEx tracking number and be done with it.
Your company, however, is arguably the first I've ever seen to have e-mailed me an actual delivery notice.
UPS dropped off the package last night, and this morning I received an e-mail from your company confirming it.
A small gesture to be sure; however, it left me the impression you didn't just toss the merchandise in the mail and washed your hands of it,
but rather that you would have personally handcarried your customers' purchases to them if you'd had the means. Very nice touch.
There's no shortage of competition in the market and the margins are thin, so it's often the subtle, subjective, polished, front-end touches
that become the discriminators between the professionals and the outfits that appear cobbled together just to make a buck.
You were able to provide me an item I considered hard-to-find, you provided it promptly, and for a not-so-common item it was priced as if
I could have gotten it off the shelf any day of the week at any local hardware store.
And in the end, your order status feedback is arguably the best I've seen to date. Great job--I'll be back."
- Customer from hotmail.com
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